Daliah Ammar

Jessica-Tayler Cain, 22.

Daliah Ammar
Jessica-Tayler Cain, 22.

Jessica-Tayler Cain is an artist who recently graduated from Bath Spa University with a BA (Hons) in Fine Arts.

From her statement —

Through the creation of desirable distractions within a society that is heavily rooted in consumer culture, objects of desire and products of pleasure shock the viewer into submission. Referring to the public’s obsession and insatiable lust for ‘more’, the different between excess and necessity drives the work by reflecting on existing in a civilization laden with excessive consumption and mass production.

With an attraction to the idea of pleasure and tactility, Jessica makes work that tackles the anticipation of experiencing a forms physicality by interrupting an objects satisfaction through altering the materiality or means of display. Colour, form and surface all come into play to effect the reaction and interaction within the piece, to create a visceral reaction within the viewer.

Influenced by an interest in consumerism, the work they make actively engages with the surrounding world and reflects on the absorption of information from the media. Toying with the idea of excess, the creation of work is as a response to show the constant overproduction and consumption of media, data or product as a means of manipulating the masses into passivity. Part of their passion for this comes from witnessing the rapid digital increase whilst growing up.

Through research into Freud’s ‘Uncanny’, they became aware of the importance of social taboo and how this corresponds with the work. In regards to what is classed as private; hidden, not just from others but from the self as well, thoughts concerning etiquette allow an understanding of what is typically accepted and, in contrast, the use of repetition causing a subliminal effect.